THE CHANGING, COMPLEX WORLD OF MARKETING
The above problems are so common because marketing used to be more of a soft discipline, something any handy jack-of-all-trades could take up on the side. But today, marketing is an increasingly data-driven, technical field that requires expertise, experience, and continual study to stay on top of the constant changes in the industry, while avoiding the snake oil and distractions.
Unfortunately, an ever increasing number of subpar marketing consultants and companies are taking advantage of this growing knowledge gap with their customers. They’re happy to gloss over what you don’t understand and sell you quick fixes, or tout shiny new tech, or push outdated practices. The big chiropractor marketing companies are just as guilty, and bank on their clients not knowing the importance of unique content over hundreds of duplicate pages and posts.
Why do they do this? Because it is hard to write weekly unique content for hundreds of chiropractors and easy to give them all the same set. But—it doesn’t work.