Affordable, Effective Chiropractic Marketing Programs

We create a personalized strategic plan to increase exposure of your business through interesting content such as blog posts, social media posts, videos, email marketing, and anywhere else your business can be found on the web. All content is optimized for the right high volume search terms; we then integrate search, social, and paid strategies into one holistic execution plan to increase your business.

Search Engine Optimization (SEO) helps your website get found by people searching for chiropractors in your area.  While SEO has changed dramatically over the years and still involves many technical aspects, “content marketing” is now the core of the strategy. This means your website will rank better when it has quality, useful, and fresh web content that is easy for both humans to appreciate and search engine robots to find relevant. On-site content includes new website pages and blog posts that help improve rankings, increase website traffic, engage and impress your visitors, and build credibility so they call you for an appointment.

We work with our technology partners to ensure your practice is accurately listed in real time to all the essential data aggregators. These are the trusted listing providers for search engines, apps, and directories, including Apple Maps.  Enhanced service includes adding more information and content to your basic listings, and Premium service adds regular updates on your current activities and promotions.

We add more places for patients to find out about you with content on other websites, like social bookmarks, informational posts, enhanced profiles, or YouTube video descriptions, all of which improve search rankings and spread the word about your business across the web with quality backlinks. When other quality sites refer back to you, it builds your credibility with both people and search engine robots, adding just another “hook in the water” to help you fish for new business.

Your social media properties make up extra free online real estate, and when leveraged correctly, can increase your website rankings, traffic, and prospect engagement. We ensure regular optimized posting to the leading social media platforms always designed to bring people back to your website. This always includes channel optimization and setup if needed, where we add copy, images, and information to your social media channels to build credibility and drive people to contact you.

Once we’ve posted useful information on your social media channels, we boost your social media posts to a wider, targeted audience in your area to increase your exposure. You may consider contributing an additional budget amount on top of what is included in your program, and we’ll manage the ads at no additional cost up to the limits shown.

Online reviews are one of the most important drivers of local business, and of course this starts with the service you provide.  But we do all we can to foster quality client feedback. The basic service includes continual reputation and review monitoring, where Enhanced programs also include proactive campaigns through our partner, Grade.Us, to get more reviews, and active adding the positive reviews to your website each month.  Premium service adds in additional collaboration with your office to proactively respond to reviews and questions on social media channels.

We use your blog posts as the foundation for a monthly email newsletter to prospects and clients.  Email marketing is an excellent way to promote current promotions, nurture customers to drive repeat business, and encourage referrals by staying in front of them.

While we take care of all the digital components, these webinars focus on answering your questions and discussing traditional, off-line marketing tactics such as referral programs, direct mail, events, and other business-building activities.  We help chiropractors stay up to date on the simple steps their office take to maximize their program and grow their practice with these regular live classes. Recordings are always available if the schedules don’t line up.

Measure the progress of your program and keep accountability with continual communication from your marketing team on web traffic, rankings, and new inquiries.  You’ll receive regular email reports and updates on the progress of your program.

Drive traffic and leads with optimized, expertly targeted ads and higher quality paid search landing pages to grow your clientele with Google Adwords.  This is an excellent way to drive more immediate interest while you work on the long-term organic website rankings and traffic.  Make no mistake, unexperienced marketers can quickly throw away a lot of money on paid search, so it is critical you have experience on your side.  We ensure that your campaign is setup with industry best practices, working with our dedicated partners at Google, and work to make every dollar work to bring you new business.

Clients are encouraged to issue regular newsworthy press releases to expand awareness of their practice, strengthen web rankings and traffic with more quality backlinks through the newswire, and build credibility. Releases include the basic newswire fee, but clients may choose to upgrade to more aggressive distribution.  While there are no guarantees of news coverage, we work with you to identify charity activities and human interest stories that have true media value so we tell a story most likely to be picked up by media.

An often neglected yet important area of digital marketing, we ensure that your website is regularly audited for technical and SEO errors and warnings using industry standard tools.  This helps you you avoid search engine penalties, maintain rankings, and improve the user experience.  It’s a boring headache too many companies avoid, so we are happy to let our techs take care of it for you.

Most companies that need an experienced Chief Marketing Officer can’t necessarily afford to have one on staff full time.  While your marketing team’s Chief Marketer will always be setting strategy for your account, personal meetings can help address specific problems or opportunities your practice is facing with one-on-one strategy calls. During calls, you can ask questions specific to your practice, review results, and plan future content. Our programs allow you to have a high-level veteran marketer advising on opportunities and tactics that may be unique to your practice, and none of our Chief Marketers have less than 20 years of marketing experience, so you are backed by seasoned pros.

Boost interest in your business and increase web traffic with engaging videos that help you stand out from the competition and tell your unique story. Very few factors have as strong an impact on search rankings as regular video. Our Aggressive programs include one new video created monthly, or optimization and syndication of up to four client videos. We encourage all clients to power up that iPhone camera and start talking to their potential patients in informal, 90 second spots, so they can get to know, trust and like you.

Ask questions, update us on your current patient offers and office news, make content requests, and get help as needed from your account manager.  Basic plans are generally supported primarily through email, while more advanced plans also offer phone support with your account manager, and when necessary, your Chief Marketing Advisor.  We work to keep our phone support costs down so we can stay affordable, but we want to help, so if you have questions, please ask!

Need a new brochure, sign, or video for a special campaign or project?  Maybe a new website? Our clients save on any special project requests like animation, creative production, or other agency services requested outside of the scope of our ongoing monthly programs.  It’s just one of the benefits of being backed by a full-service marketing department!